was held today in Milan, the Italian leg of the tour MIX08, Steve Ballmer this morning presented the "vision" from Microsoft for Web 2.0.
The cut of the presentation was high level (perhaps too) so much so that did not reveal anything truly innovative and practical. MIX08 - The Next Web Now from Roberto on Vimeo .
Perhaps the most important news is the new strategy is more desktop-centric but now based on Software + Services, in substance similar to what has already been undertaken by major competitors (Google , AWS Amazon, Yahoo, ...) .
Another aspect that emerged (reading between the lines: Live Mesh ) is the integration of "total" of all that is digital TV, PC, Mobile, cameras, etc. will all be a single ecosystem, intercom, always active and available.
The overall impression however is that according to Microsoft, aspects of "social" are overshadowed by the technology.
one hand it says that there is a long tail of users who generate content, which no longer exists a clear distinction consumer and professional content, the other seeks the usual business model, or rather of society: on the one hand "prey", consumers with their habits, desires, needs, on the other the "predators" with their weapons and hunting strategies.
There is no record or near-issue of "social", or of governance: this reversal of roles and powers, which is taking place in the "consumer web".
We'll see if Microsoft, who certainly knows the Enterprise environment, has been right and found the right way or you also a victim of the resistance to change in place.
Twenty years ago, IBM was to dominate the ICT Enterprise but then succumbed to the change: decentralization (in the form of Personal Computer). A small company quickly say playing this best "wave".
Sometimes history repeats itself.
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