The Social Software is certainly the killer app of the moment, is on sites like Facebook , MySpace, Bebo but LinkedIn to be under the spotlight.
Besides the numbers speak for themselves: these are the most-used applications, those where the people "is."
consequent growth in excess of the prices these companies: $ 9B for Facebook to cite one striking example.
But what is the actual value of these companies? The business model would not justify such evaluations, when based only on the revenue provided.
As often happens in the world of network, evaluation is strongly influenced by future potential rather than actual results.
It is believed that in the near future more and more people spend time on the application of these "social" and mainly based most of their interactions with their own network of contacts through the tools offered by these sites.
Basically, these sites would become central to the very life of the people, managing personal information very relevant and "real."
The perspective is to allow companies to intercept decision-making processes of individuals in the very moment when these occur, ie the most critical moment to propose a product / service.
short, the paradise of marketing.
By understanding how to protect users, and if this Big Brother will not be finally perceived as oppressive or even just annoying, and then degenerate into yet speculative bubble.
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