It 's been some time since the appearance of the term Enterprise 2.0, variation within the "corporate" technology, applications, strategies and everything is in the cloud, Web 2.0.
Compared to the expectations of a couple of years ago I would say that the results are rather disappointing, or rather heavily scaled, at least in my experience.
If the basic idea was to bring in companies these mechanisms typical of Web 2.0 "consumer" or the spontaneous creation of content by users themselves and open collaboration, and without the walls of the typical structures organizational classic, well then Enterprise 2.0 is a near-total flop.
The characteristic instruments, such as wikis and blogs are there but are "empty" or as used by four cats fans or eager to appear objective in any case failing to involve a significant population.
difficult to establish the precise reasons why that works very well in the global network can not penetrate inside the walls of the company, who blames features to users, their number, the more you have the more you us.
The impression is that the problem is to be found precisely in the incompatibility between the rules of life in business and Web collaboration.
Companies are historically (and for good reason) organized in a strictly hierarchical certmente more like an absolute monarchy to a democracy.
It 's a pyramidal structure based on the authority's formal head of the subject, perhaps with different interpretations, more or less strict depending on the size of the company and the type of business in which it operates.
In any case who is up and decide who is run down, not vice versa.
instead Web 2.0 is based on mechanisms that have as a prerequisite for equal rights for all users: the "power" is not given in a formal way (authority), but won with the power (authority).
These two methods of governance are mutually orthogonal, groped to mix a part of each other simply does not work, you can not have 'a bit of democracy into a dictatorship.
course you eat it with your cake is tempting to all, and that is that even companies in most casts conflicting messages arrive as "break the mold" with "Woe to those who break the rules."
Recently I happened to attend one of these messages: We were presented speech by Steve Jobs taking to graduates at Stanford as a warning to a different way of living on the farm.
Jobs shows off all his charisma and talent of the great communicator, reviewing the main stages of his life in a touching way and never pathetic, maybe not ever praising the losers and look at the difficulties as to evidence that may suggest alternative routes.
And then the conclusion (which is itself a quote): Stay Hungry, stay foolish. Or do not be seduced by the comfort of conformity, have the courage to go beyond the status quo.
I think Jobs's speech is absolutely excellent and perfectly syntone relation to its audience while I found it absolutely dissintono if it is pronounced (or quoted) in a contensto large corporation that is exactly the status quo and keep us to stay.
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